DOES EMAIL WORK FOR CUSTOMER SUPPORT?
Many companies are unsure of whether or not to include email support as part of their online customer service experience. Some companies feel that email takes too long to respond to or that trying to manage email from customers without dropping a ball is just too much. However, customers say that they actively look for an email option when it comes to contacting companies for the convenience. WHY EMAIL WORKS Online customer service comes in two varieties: the kind where the customer can get an instant answer, such as chat or FAQs, and the kind where customers can send a message and go about their day until they receive a response. For non-essential services, many customers are happy to send an email asking a question about a product or service and wait up to 48 hours for a response. Usually, this is because they do not need an immediate resolution, and their time is too valuable to spend sitting on hold for an answer right this second. As many as 60% of consumers say that they w...