3 WAYS TO IMPROVE YOUR COMPANY'S ONLINE CUSTOMER SERVICE
Online customer service is quickly becoming a matter of life and death in the business world. Companies who fail to adapt to new online customer service standards find their customers flocking to competitors who offer a higher level of service. If you find yourself needing to update your customer service practices to keep up, here are a few ways you can make a difference now. Knowing Your Customer Base - The first step in improving your customer service is knowing who your customers are. Do you serve primarily baby boomers and older generations who have been slow to take up technology, or do you serve Millenials who let technology drive their every move? If you serve both, do you have the means to effectively deliver quality service to both groups based on their unique needs? Taking the time to research your customer base and know what they expect of you will go a long way toward investing your money in the right technologies. Make Information Available - Online customer serv...