3 WAYS TO IMPROVE YOUR COMPANY'S CUSTOMER SERVICE
In many companies, there is much discussion about great customer service, but that discussion rarely translates into action. When it comes to your online customer service, the only way to know if you are actually succeeding in keeping your customers happy is by tracking real metrics and communicating directly with your customers to learn about their experience. DECIDE WHICH METRICS MATTER MOST There are a variety of ways that online customer service can be measured. The speed of your responses and the number of interactions that it takes to resolve a customer question through either chat or email are both quantitative measurements that can be used. The use of CRM software allows you to track longer-term metrics as well, such as the number of inquiries that a customer places over the course of twelve months, indicating that previous resolutions were inadequate. The good news is that once you have decided which metrics you are going to track, you can inform your team members and s...