3 WAYS COMMUNICATION TECHNOLOGY SPURS PROFITABLE GROWTH


There is plenty to be said about how new phone technology for business can help your employees work more efficiently and improve their productivity. However, it is not always easy to see how your ability to answer phones quickly will directly translate into profitable growth. If you are looking for measurable metrics, consider these three major factors and how they impact your profitability.

BETTER CUSTOMER RELATIONSHIPS

Upgrading your phone technology for business is a great way to provide better support to your customers. You can open up chat rooms, social media messaging, text support, and other avenues for interacting with your customers. When they know they can reach you any time of day or night, in whichever way is most convenient for them, they will come to trust that you are there to really serve them.

Naturally, you need to back this up with a knowledgeable staff empowered to resolve problems effectively. Long term, customers who have a strong relationship will spend more money on each transaction and will be far more likely to return. Plus, customers who have a great experience with your team are increasingly likely to share their story with friends and family or tag your company online in a positive review.

DATA MANAGEMENT

Lost and conflicting data contributes to a significant number of customer complaints for companies every year. Data management is a huge burden for companies due to the cost of buying and maintaining servers, hardware, and software. The latest round of advanced phone technology for business minimizes these costs by moving much of this functionality to the cloud. The result is lower operating costs and more reliable storage of data.

MARKETABILITY

Every customer interaction is an opportunity for an upsell. The trick is making sure that the customer is satisfied with the way their call was handled in the first place and offering them a service or product that they can really use. With that in mind, your phone technology has already allowed you to build a stronger relationship with the customer and has given you access to more accurate information about their account. You can see what they have and what they're using, making recommendations based on the data you have. If you can convert a customer service call into a sale, you will immediately see a difference in profits.

Driving profitability is about more than just one-time sales. Having the right phone systems in place to support your team in serving customers well will pay off for years to come. It all starts with giving your employees the tools necessary to really form strong customer relationships and offering great products that build on those relationships over time. Once you master how to use your new phone system, the profits will follow naturally.

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