What is a contact center?
What is a contact center? We hear that the contact center is the preferred channel communication model, but what is driving this? Before looking at that question, let’s define “contact center.” The contact center is kind of a call center on speed. Instead of communicating with customer and prospects via one channel only (voice), the contact center is equipped to communicate across a wide variety of channels. It takes the phone center communication model and layers on all of the additional varieties of voice and data communication channels that have appeared over the last two decades. Contact center channels may include VoIP In-app chat Chat bot Text Email Social media IVR Unlike call centers, contact centers have become a single hub for all the methods of interaction that customers choose to use. So why is this necessary? The answer is new technology. Customers have many communication channels available to them, each of which is better suited to particular...